Myspace Gets a Fresh Start from Facebook

Published: 06th December 2010
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Myspace used to once the main online social network, however things in the most recent years were not very pretty. By signing an agreement contract with their rival social network Facebook, the company have basically officially admitted its defeat. The website, once the dominant force in the social networking world is now struggling to attract new users and hold on to existing members. Users can now log into the Myspace with the help of Facebook connect and all of their likes will be transfered to Myspace. Facebook has more than 500 million members worldwide and membership is continuing to grow rapidly. With that whole information Myspace will try to become a hub for users watching their favorite television shows and listening to their favorite musc genre and artists.

Technically, this is a very smart move - it will surely not win the social networking war but at least they will take advantage of Facebook’s social graph to help accomplish their mission, a leading entertainment social destination for everyone. The deal was reveled exclusively earlier this week by numerous internet blogs and underlines how far Myspace has fallen out of favor and therefor needed to take drastic measures such as complete redisign and new webhosting. According to some sources it was also very embarrassing that instead of sending Mark Zuckerberg for the announcement, Facebook sent up their vice president Dan Rose to meet the CEO of MySpace - Mike Jones.


By associating their MySpace accounts with their Facebook accounts the users can log into MySpace via Facebook Connect and this feature is partially live. Meanwhile MySpace will try to suck as much profile information as possible and use it to help with advertising and the interest graph. In addition, your Facebook status updates will be now pushed to MySpace - in other words your Facebook information stream will appear on your MySpace profile.

Hopefully the new MySpace complete redesign will contribute to their goal, because for a period of two years their monthly page views dropped from 43 billion to 12 billion. With this rate if they didn’t take measure, in a few years they would need nothing but a cheap hosting and a few teenager visitors. In other words, the redesign in addition to the cooperation between the two companies is meant to be a dramatic restart to get users about MySpace again.

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Source: http://evablakeley.articlealley.com/myspace-gets-a-fresh-start-from-facebook-1883852.html


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